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- May 2020 (Revised October 2020)
- Teaching Note
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery and Chekitan S. Dev
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott’s global brand officer, was charged with making sense of the brand portfolio...
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- December 2012 (Revised May 2014)
- Case
Hotel Ivory
By: Arthur I Segel, Nicolas P. Retsinas and Jonathan Lo
Cheick Sanankoua is an MBA student who believes that he has found the perfect investment property, a small, independently owned hotel, on the Ivory Coast. However, he has had trouble raising money for the investment beyond friends and family. Through contacts in the...
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Keywords:
Real Estate;
Emergent Countries;
Investing;
Entrepreneurial Finance;
Debts;
Cash Flow;
Quantitative Analysis;
Financing;
Development Stage Enterprises;
Small & Medium-sized Enterprises;
Africa;
Ivory Coast;
Venture Capital;
Emerging Markets;
Property;
Investment;
Accommodations Industry;
Real Estate Industry;
Africa
Segel, Arthur I., Nicolas P. Retsinas, and Jonathan Lo. "Hotel Ivory." Harvard Business School Case 213-050, December 2012. (Revised May 2014.)